Intro to Octopus Money

Positive Money

Conversations with Octopus

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When it comes to financial wellbeing, employers and employees speak different languages.

There’s a fundamental disconnect.

EMPLOYERS THINK
BENEFITS

EMPLOYEES THINK
LIFE MOMENTS

People are your biggest investment. But often, the money you spend falls short.

It’s not understood.
It’s rarely maximised.

66% employees don’t think their company cares about their personal finances*
1 in 4 employees say their manager is awkward when talking about money*

BUT...

58% of HR leaders believe they create an atmosphere where employees feel comfortable discussing financial concerns°

*Octopus Money Research, May 2023, n=4,000, °HR Ninjas

And to make things worse, we’re told not to talk about money.

7x
People are 7x more likely to tell a stranger how many sexual partners they've had, whether they've had an affair, and whether they've ever had an STD, than to talk about money.*

*University College London, 2015

This is why we see...

Money Stress
“I don’t have enough to keep up with rising costs…”

Salary Hunting
“If only I can make a bit more, I’ll be closer to the life I want…”

“Financial wellbeing” has given rise to hundreds of new apps, filled with content.

So why aren’t they making an impact?

One size doesn’t fit all – employees want to know what’s important for them

Most people aren’t self-directed about money – they want someone to talk to

People actually want accountability – someone to help them follow through

The missing piece of the puzzle?

A real person to help.

We give you the best financial education and tools in the market.
But with a human touch at the centre of it all.

Great content
Great services
Great tech

Here’s how we do it

We give every employee a dedicated “GP for their money.”

Access to all the resources they need to action their goals

Education

Bite-sized and accessible

Access to Market Leading Services

We pick the best in the market

We start by talking about their hopes and dreams.

We create an interactive forecast and plan that shows them how to get there.

We define specific actions and add real accountability.

Actions

  1. New budget
  2. Increase pension
  3. Increase emergency fund
  4. Upgrade savings account
  5. Consider investing

We give them a digital home for all of it.

Employees love that it’s 100% personalised to them

Conversations

Achievement

What makes us different

We’ve built the UK’s most diverse network of accredited money coaches and financial advisers

Friendly, non-judgmental people who meet you wherever you are, with whatever you want to achieve

We’re all about transforming lives

We measure success and share with you along the way

EMOTIONAL

FINANCIAL

The results speak for themselves

1000s of 5-star reviews
55% increase their savings
100% create a retirement plan
25% increase their pension contributions
51% reduce their debt

Companies work with us to make their pay go further

£289,326

Better off in retirement
This figure reflects our average client - with a salary of £54,000, age of 37 and retirement age of 68. And the average recommended improvements we've made across our client book.

How does it all work?

When we launch, everyone automatically gets access to our Basic Membership.

So much value... free for all employees!

Every employee gets a free session.

And we make sure they speak to the right person for their needs.

Then, they can get their custom money plan.

Free for everyone
Employees opt-in

Employees can choose to get ongoing support or investment advice if they want.

We’ve already got your launch plan sorted – with ‘drag and drop’ templates for every stage

BUILD BUZZ

LAUNCH WEEK

ONGOING

What it costs

Basic

Plan My Goals

£299 £14-17 p.m. for 12m
Paid by employee if opted-in
Pass on a 33-42% “discount” to employees through salary sacrifice

Ongoing services for employees

Ongoing Support

£30 per quarter (cancel anytime)

Ongoing Advice

0.75% per year (£299 minimum)

Appendix

1-to-1 Budgeting Bootcamp

Available Employer Funded

Some lower paid staff may not be ready to think about their future plans, because they feel stressed about the present.

For these employees, we’ve created the UK’s first 1-to-1 budgeting programme for workplaces – focused on building good short term money habits.

Plan My Goals

AMANDA is 33 and is a developer at a software firm, making £80,000 a year. She’s about to get married and wants to make sure she’s doing the right things with her money and retire comfortably. Our coach and our planning technology can look at her finances, her short, medium and long-term goals and build an actionable plan to help Amanda live her best life in her later years.

SEEMA is 45 and is a director at a law firm. Her pay is £165,000 with sizeable and variable bonuses depending on the deals she closes every year. One of our financial advisers can help build a plan for Seema and also provide ongoing advice to ensure she is managing her finances in the most tax-efficient way.

SALLY is 34 and works in customer service in a bank. She has two children and makes £30,000 a year. She is struggling to make ends meet, but finds it overwhelming to even look at her bank account. A coach can help sit down with her, analyse her spending habits and provide clear steps to help give her peace of mind.

ADAM is 25 and works in recruitment sales. He makes £60,000 in base pay and another £60,000 in bonuses in a typical year. But he is saving no money at all. A coach can help work through Adam’s attitudes to money, understand why and where he spends and help him start to build some savings habits.

Where's the catch?

There isn't one! But these are some of the questions we get asked. We've got short guides on each topic ... just ask and we'll send them over.

Question Answer
Are you FCA-regulated? Yes. However, our coaches do not provide regulated “financial advice”.
Are your coach-introduction emails GDPR compliant? Yes. We act as a data-processor, sending emails only under your specific instruction
How does Salary Sacrifice work? We can share files directly with your Payroll function, or we integrate with most major UK benefit platforms
What's the difference between money coaching and advice? Coaches don’t recommend specific products, nor have any financial incentive to do so. As a company, Octopus MoneyCoach does have automated low-cost product-advice services, that clients are welcome to use
How do your fees qualify for tax-efficient salary sacrifice? In 2017, a bill was passed allowing an employee to receive up to £500 p.a. of 'pension advice' as a non-taxable benefit. Check out EIM21803
How strong is your information security? We are ISO27001 certified, and have successfully completed InfoSec due diligence with many large global employers