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Prenetics

Partnership

Contents

Company Overview

About Prenetics:

Prenetics is a Digital Preventative Health Technology company, combining lab diagnostics and digital platforms to make cutting edge scientific information accessible.

Prenetics has its global Head Office in Hong Kong Asia and with the EMEA operation based out of London. The company has a team of over 850 people and is operational in 10 offices globally.

Providing health solutions via at-home DNA and blood testing.

Strong focus on brand, e-commerce and a “digital first” customer experience.

Focussed on three pillars of care, namely prevention, diagnostics and personalised care.

During the pandemic, Prenetics pivoted and delivered over 6m COVID-19 tests across multiple countries.

Prenetics Goes Public

On 18 May 2022, Prenetics announced its arrival on the NASDAQ, in doing so becoming Hong Kong’s first ever “Unicorn”, a term given to privately held startup companies with a valuation of $1 billion or more.

The significant cash proceeds which will be generated will be used to drive strategic acquisitions, geographical expansion as well as further research and development.

Using the listing as a springboard, Prenetics is projecting three-fold year on year revenue growth with 2025 turnover targeted at $640m +.

Although the company’s structure has changed, the core vision remains. Prenetics will improve the health and wellbeing of millions of people in the years that lie ahead.

https://www.reuters.com/article/prenetics-ipo-idUKL4N2QI0BD

Introducing DNAfit

What is DNAfit?

DNAfit is not just a DNA test

As genetics gains popularity, it pays to choose a company with robust science and the commitment to helping you get the most out of your results. For us, the test is just the beginning. With DNAfit, you’ll have everything you need, right at your fingertips:

How DNA testing helps you achieve your wellness goals

DNAfit helps you become the best possible version of yourself. We promise a smarter, easier and more effective solution to health and fitness, entirely unique to your DNA profile. Whatever your goal, DNAfit can personalise your path to a healthier and happier life.

Customer

Journey

DNAfit | Illustrative eCommerce User Journey

01

Order placed

User places order on Benefex Platform. Order is received and created by Prenetics

02

Order fulfilled & Shipped

Healthfit kit is shipped with Royal Mail Tracked 24 and delivered to user's specified address in 1-3 business days

09

Virtual consultation

Complimentary 30 min online consultation with a Prenetics Health Coach to review results

08

Results delivery

10-15 business days upon receipt of samples at the lab user receives notification via email. User books online consultation with Prenetics Health Coach

03

Healthfit test kit received

Testing kit delivered to end user including detailed instructions on sample collection and activation

07

Sample returned to lab

Prenetics processes and analyses sample

04

Sample activation

End user activates sample online following instructions in order to provide consent

06

Sample return

User mails back sample using Royal Mail

05

DNA sample collection

Swab sample is self administered by user following instructions

Current

Partnerships

BUPA Product

Eat smart Discover your body’s inbuilt diet needs

Move smart Discover your body’s inbuilt fitness needs

Think smart Discover how your mind works

Smarter living, it’s in your DNA.

Available as part of the Bupa Health Assessment business

Discover your body’s Discover your body’s

Launched February 2019

Prudential Product

MyDNApro is a white labelled, tailor made precision health solution designed and created for Prudential to empower consumers to take action earlier for a healthy life.

Understand your optimal genetic diet and fitness profile

Nutrition & Fitness

H-Score enables users, with their health coach, to improve specific areas with quantifiable point-based goals

Tailored Health Goal

Personal Health Coach

Mobile App Features:

Health coach, who provides dedicated and comprehensive guidance to the user for 12 months

Free 30-Min Phone Consultation

Lesson curriculum based on CDC proven program to reduce chronic disease risk

16-week Lessons

Users keep track of their diet simply by taking photos, which will be rated by their health coach

Health

Photo-food Diary

Assess your genetic health risks

Custom library of exercise videos to get users active, with usage guided by the health coach

Exercise Videos

An exclusive mobile app, with core features for the health coach to engage and encourage the user

health coach to engage Mobile App

Leaderboard

Leaderboard to engage users, ranking performance is tied to a monthly lucky draw

Exclusive Risk

Mobile App

Monthly Draw

Every 10,000 points earns the user 1 lucky draw with great prizes (Apple Watch, Trip to Macau, etc.)

Merchant Rewards

Merchant rewards for discounts with seamless code redemption for all users

Highly-trusted & supported by our
internationally recognised partners.

JV Partner