Ben Brandbook

Our Brand

At Ben we strive for a world that works at its best. A world where in-work benefits make us feel seen and heard not as employees, but as people. Where we live our lives in full-colour, expressing ourselves through the benefits we choose.

‘Switch Life On’ with Ben. An energy source that illuminates the untapped power of benefits. Without it, the world of work can’t shine as brightly or run as smoothly as it should.

When navigating benefits, employers and employees alike can be left in the dark. Our Ben Glow symbolises the vibrant and positive energy that starts when you ‘Switch Life On’ with Ben.

The hero of the Ben brand is our logo. See it as a switch, unlocking a dynamic energy that uplifts individuals.

Our Voice is ‘Switched On’. It’s full of Smarts and Sparks which means we can be both expert and empathetic depending on who we’re talking to. Our distinctive typography delivers our messaging in a tone that’s characterful yet accessible.

_1699974179866_1000x1000.png?alt=media&token=jg0f4bb8qv9)

Warmth, empathy and joy emanate from our imagery. Our photography reflects the diversity of human experience, inviting individuals to see themselves leading lives filled with substance and purpose within our brand. The ‘Benimal’ illustrations capture our individual quirks, showing moments where we reconnect with our true selves.

Dig in to feel the full benefit of the Ben brand.