# Ben Glow

At the heart of the Ben identity is our Ben Glow. It represents a source of energy lifting the world of work up. It’s unmissable and unmistakably Ben.

## Glow gradients

These are our Ben Glow gradients. They come in three different sizes – small, medium and large. This allows everything to stay consistent when we scale, especially the grain texture that runs throughout.

### Ben Glow 01

### Ben Glow 02

### Ben Glow 03

### Ben Glow 04

### Text on Ben Glow

Our gradients are versatile. The ebbs and flows within each Ben Glow gradient allow us to use them as backgrounds and directly behind text. Our text always needs to be accessible and legible, though. To ensure this, we must choose the optimal crop. Below is a brief guide to selecting the optimal crop to work with text.

### Legible and clear

### Busy and unclear

## Solid background

We can also use our Ben Glow gradients as hero backgrounds in layouts, products and on our website. We can be a lot more expressive with backgrounds, but we still need to ensure that whatever we place on top has enough contrast to stand out or complement the Ben Glow. We can also use a subtle drop-shadow to create depth.

## Framing

We can also use our Ben Glow as framing to break up our layouts or add an extra detail to newsletters or social posts etc.

## Things to avoid

### Don’t obscure the logo

### Don’t introduce new colours

### Don’t choose a small size when cropping in tight

### Don’t use single-colour crops

### Don’t stretch or warp

### Don’t use colour type on top